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Chicken Scratch
Project Type
Branding
Role
Designer / Art Director
A brand refresh for a family-run scratch kitchen rooted in quality, comfort, and simplicity.
The new logo pays tribute to the original, evolving it into a more modern and distinct mark that reflects the restaurant’s culinary philosophy—simple on the surface, complex in flavor. With a design aesthetic that’s sleek yet rustic, the identity strikes a balance between polished and personable.
Work developed with Yellow Ranger.
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